6 new HubSpot features you don't want to miss in 2024!

In the fast-paced realm of digital marketing and CRM management, keeping up with advancements is crucial. This month, HubSpot unveils several pivotal updates aimed at empowering businesses. From refining email health metrics to optimizing marketing strategies, these enhancements promise to streamline operations and bolster your strategic initiatives. Join us as we delve into how these updates can revolutionize your customer engagement and data management practices.

1. Transactional Email Filter in Email Health

HubSpot's new Subscription type filter on the Email Health tab empowers users to view only their transactional or marketing email subscriptions. This feature provides a more detailed insight into the health of your emails.

Use Case:
Imagine you need to analyze the performance of your transactional emails separate from your marketing campaigns. With this new filter, you can easily track the health metrics of your transactional emails, identify any issues, and optimize for better performance. This granular insight ensures that your transactional communications are as effective as possible, enhancing customer satisfaction and operational efficiency.

2. AI View and Filter on the Marketing Email Manage Page

Introducing an AI filter and AI view to the Marketing Email manage page. With AI assistance, marketers can now filter, view, and manage emails generated or assisted by AI, streamlining the content creation process.

Use Case:
Marketers often juggle multiple email campaigns, making it challenging to maintain consistent quality. The new AI view and filter can automatically highlight AI-generated content, allowing marketers to focus on refining messages rather than creating them from scratch. This not only saves time but also leverages AI to improve email effectiveness and engagement.

3. Email - New Bot Open & Click Rate

HHubSpot now displays email open and click rates that include and exclude bots, providing a more accurate measure of human engagement with your emails.

Use Case:
Understanding the real impact of your email campaigns can be tricky with bots inflating engagement metrics. With the new bot-inclusive and exclusive rates, you can differentiate between bot interactions and genuine human engagement. This clarity helps in assessing the true performance of your campaigns and making data-driven decisions to optimize future emails.

4. Leads - Public API

HubSpot's CRM object API now allows for bulk creation, management, and syncing of lead records. This enhancement supports large-scale lead handling and integration with other systems.

Use Case:
For sales organizations dealing with high volumes of leads, manually managing these records can be overwhelming. The new public API functionality simplifies this by allowing bulk operations, ensuring your lead data is always current and synchronized across systems. This means more efficient lead management and a more streamlined sales process.

5. Deal Split API

The new Deal Split API lets customers read and write deal splits with their respective percentages, ensuring accurate representation of shared deal ownership in HubSpot.

Use Case:
In many sales scenarios, deals are closed through the efforts of multiple reps who share commissions. Previously, tracking these splits was cumbersome. Now, the Deal Split API allows you to accurately reflect these shared deals within HubSpot, ensuring commission calculations and ownership data are always precise and up-to-date.

6. Calling Apps in Help Desk

HubSpot Help Desk now supports calling apps like Aircall, enabling you to connect existing phone lines and manage inbound calls directly through the Help Desk.

Use Case:
Receiving and managing customer calls is crucial for support teams. With the integration of calling apps, inbound calls can be automatically directed to the right reps or teams, and new tickets can be created seamlessly in the pipeline. This ensures that all customer interactions are efficiently handled and recorded, improving the overall customer support experience.

Ready to explore these new HubSpot features and elevate your business? As a HubSpot Platinum partner, we specialize in maximizing platform potential to drive growth and efficiency tailored to your needs.

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/ Josefine Mellbrand - CRM Consultant 🌺