6 Steps to Prove Marketing ROI with HubSpot

Proving marketing ROI can seem challenging, but it’s vital to demonstrate the value of your campaigns. HubSpot simplifies the process with actionable data and insights.

Follow these 6️⃣ steps to make it happen 👇

How to Prove Marketing ROI

1. Set Clear Goals

Start with clear, SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). HubSpot helps you track these goals and align them with your business objectives.

2. Use the Campaigns Tool

HubSpot’s Campaigns tool centralizes all your marketing activities—emails, ads, landing pages, and CTAs—so you can measure their collective impact. Attach related assets, assign budgets, and set revenue goals to track performance.

3. Leverage Attribution Reports

HubSpot’s attribution reports show which marketing efforts drive results. Use models like:

• First Touch: Tracks the first interaction.
• Last Touch: Focuses on the final step before conversion.
• Multi-Touch: Credits every stage of the buyer’s journey.

4. Track the Customer Journey

Follow leads through HubSpot’s CRM to connect marketing efforts with revenue. Key metrics include:

• Customer Acquisition Cost (CAC): Cost to win a customer.
• Lifetime Value (LTV): Revenue per customer.
• Conversion Rates: Leads moving through each stage.

5. Create Custom Reports

Build dashboards in HubSpot to highlight campaign ROI, revenue by channel, and lead performance. Use these insights to validate your efforts.

6. Test and Optimize

Analyze HubSpot’s data to refine strategies. Run A/B tests, tweak campaigns, and make data-driven improvements. Even small changes, like adjusting a CTA, can lead to significant results.

Ready to Prove Your Marketing ROI with HubSpot?

With HubSpot, proving marketing ROI is simpler than ever. By tracking goals, campaigns, and revenue, you can confidently show the value of your work and drive business success. Start tracking your success today – get in touch to learn how HubSpot can transform your marketing efforts!

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/ Josefine Mellbrand - CRM Consultant 🌺