EGC vs. UGC: What's the Difference and Why Does It Matter for Your Brand?

Most people have heard of influencer marketing and UGC, but do you know what EGC is? Understanding the difference between Employer Generated Content (EGC) and User Generated Content (UGC) is essential—these are two powerful tools to build trust and foster engagement. But what makes these content types so effective, and how can they help your brand grow?

Content:

1. UGC: Let Your Customers Speak for You

2. EGC: Tell Your Story as an Employer

3. The Difference Between EGC and UGC

4. Conclusion: Create a Story People Want to Be Part Of

UGC: Let Your Customers Speak for You

Imagine this: You're sitting in a café and see a friend post a picture on Instagram where they're wearing your product—a photo radiating genuine joy and pride. That's what we call User Generated Content (UGC). UGC refers to content that your customers and followers create and share about your brand or products.

When people share their own experiences with your brand or product on social media, it becomes more than just “content” or “advertising.” They’re telling a story about themselves, sharing authentic experiences and feelings, and now, your brand becomes part of that story.

UGC is incredibly powerful for building trust because it feels authentic. When someone shares their positive experiences with your product, it helps potential customers feel like they, too, can be part of the same experience. It’s not just about selling a product—it’s about creating a sense of community and belonging.

EGC: Tell Your Story as an Employer

Now imagine you want to attract talent to your company. What does your company culture look like, what values do you hold, and what makes your company, and you as an employer, stand out? This is where Employer Generated Content (EGC) comes in. EGC is content your company creates to showcase what you stand for and what it’s like to work with you.

It’s about highlighting stories from your employees, showing what your work environment is like, and giving an inside look at your company culture. By creating EGC, you not only help potential candidates understand your vision, but you also build a strong employer brand—one that people want to be a part of.

The Difference Between EGC and UGC

So, what truly sets EGC and UGC apart? Here’s the key:

• UGC allows your customers to become ambassadors for your brand by sharing their own experiences and content. It’s authentic and spreads through their personal networks.
• EGC is about you, as a company, telling your own story—why you’re a fantastic employer, what makes you unique, and why people would want to work for you.

Both types of content are essential for building trust, but with one critical difference: UGC builds relationships with your customers, while EGC builds relationships with potential employees and anyone interested in the behind-the-scenes of a company (which can also include customers!).

Conclusion: Create a Story People Want to Be Part Of

In today’s world, it’s not just about selling products—it’s about creating stories people want to be part of. By using both UGC and EGC, you can build a brand that feels authentic, trustworthy, and appealing—not just to your customers but to your future team members, too.

So, what do you want people to say about your brand? Let your customers and employees be the ones to tell your story.

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Have a great day! 🌟🌟

/ Sofia Johansson - Digital Growth Marketing Specialist 🥰