HubSpot Marketing Analytics Suite – The New Standard for Marketing Data

Do you want better control over your marketing data without jumping between different reports? Are you looking for a smoother way to analyze your campaigns and optimize your efforts?

HubSpot is now launching Marketing Analytics Suite, a powerful new feature that consolidates all your key marketing reports in one place.

This update is a game-changer for businesses using HubSpot Marketing Hub and looking to make better data-driven decisions. Let’s break down what it includes and why you should start using it today!

What is HubSpot Marketing Analytics Suite?

Marketing Analytics Suite is HubSpot’s first dedicated analytics solution for marketers. It provides a comprehensive overview of all your marketing data, making it easier to understand which strategies work—and which don’t.

Analyze HubSpot data to refine your strategies. Run A/B tests, adjust campaigns, and make data-driven improvements. Even small changes, like tweaking a CTA, can lead to significant results.

What’s included in the Marketing Analytics Suite?

• Advanced reports (Enterprise only) – pre-built templates for multi-touch attribution and customer journeys
• Channel performance – detailed insights into ads, lead capture, and email marketing
• Website traffic analysis – in-depth statistics on visitors and conversions
• Contact insights – understand where your leads come from and their characteristics

Why is HubSpot Marketing Analytics Suite important?

Many marketers struggle to collect and analyze data from multiple sources. Marketing Analytics Suite solves this by

• Saving time – all essential reports in one place
• Providing better insights – easier data-driven decision-making
• Improving collaboration – seamless data sharing between marketing and sales

With this update, it’s easier to see which efforts drive the best ROI—and adjust your strategy accordingly.

How does it work?

To get started with Marketing Analytics Suite:

• A super admin needs to activate the feature in HubSpot
• Go to Reports > Marketing to access all analytics
• Create and save custom reports directly to your dashboard

Want to optimize your marketing strategy with better data and insights?

With HubSpot Marketing Analytics Suite, proving marketing ROI has never been easier. Track goals, campaigns, and revenue to confidently showcase the value of your work and drive business growth.

Start tracking your results today—contact us to see how HubSpot can take your marketing to the next level!

Here’s how you can stay updated and get the most out of HubSpot:

1. Follow us on social media. We post on LinkedIn, Meta & TikTok when we update with a new blog post. You can also get good tips and learn something new through the other posts we publish on social media, so you won't miss anything by following us!

2. If you want additional knowledge about HubSpot, don't hesitate to contact us! As a HubSpot Platinum partner, we know most things about the HubSpot platform, including websites, integrations, and master data. Book a meeting with us, it's free!

3. Want to connect on LinkedIn? Then you can find me here!

/ Josefine Mellbrand - CRM Consultant 🌺