Everything You Need to Know About Internships (LIA) in Digital Marketing

Applying for an internship in marketing might feel challenging, but it doesn’t have to be! By mastering some basic skills and showcasing your enthusiasm, you can truly stand out. In this post, we’ll walk you through the knowledge you need, along with tips on how to prepare for your internship application.

Content:

1. How do I stand out when applying for an internship?

2. What skills do I need?

3. What tools and programs are commonly used?

4. How do I get the most out of my internship?

5. CV, cover letter & portfolio

How do I stand out when applying for an internship?

To stand out, tailor your application to the company as if you were applying for a full-time job. Highlight why you specifically want to intern with them. Take a moment to understand what they do – why have you chosen this company? It could be as simple as admiring their focus on SEO or following their journey for a while and wanting to contribute.

Don’t forget to show your personality in your cover letter or portfolio! If you don’t have a portfolio, create one! Use Canva to design simple projects to showcase your creativity. Start building your personal brand early, even if you don’t have much to show yet. A clean, professional CV with a clear photo also makes a strong impression. Believe it or not, many CVs are dismissed right away if they appear poorly prepared. Avoid unprofessional photos (e.g., taken in a bathroom with cluttered backgrounds) and using Chat GPT. A clean, simple CV and a good photo are great starting points.

Lastly, network actively on LinkedIn and send speculative applications to companies that aren’t advertising internships. If you land an interview, research the company, ask insightful questions, and show your enthusiasm – it’s a surefire way to stand out!

What skills do I need before applying for a marketing internship?

You don’t need to be an expert, but a solid understanding of marketing basics is crucial. The skills required depend on the company you apply to. For instance, at TeQflo, we value students eager to learn about a broad range of areas, as we work with social media, advertising, websites, CRM systems, video and photography.

The key is to be curious, willing to learn, and show initiative. If you’ve tried anything on your own, such as creating content or analyzing data, highlight it – even if it’s just a hobby! It’s also important to know what you want to focus on during your internship. Do your research beforehand and mention it in your interview. Once you’re in, maximize your learning opportunities and demonstrate your ability to grow and take on tasks independently. Impressing your supervisor will go a long way!

What tools and programs are commonly used during an internship?

This largely depends on the company and its focus. At TeQflo, we use a mix of tools like HubSpot, GA4 & GTM, Meta, LinkedIn, TikTok, Canva, Adobe programs and so on. 

If the company you’re applying to uses a specific tool like HubSpot, familiarize yourself with it beforehand by watching tutorials. This shows initiative and gives you a competitive edge in interviews.

How do I get the most out of my internship?

The most important step is to align expectations with your supervisor from the start. Clearly communicate what you hope to learn and achieve during your internship. Trust your gut – if the company doesn’t invest time in you or fails to follow the agreed-upon plan, don’t hesitate to consider changing your placement.

Ultimately, it’s up to you to make the most of your internship. Take every opportunity to learn – whether it’s observing client meetings, attending webinars, or tackling hands-on assignments. Be proactive, do your own research, and only seek help when you’re truly stuck. You’d be amazed at how much you can learn from Google, TikTok or YouTube!

What should I include in my CV and cover letter? Do I need a portfolio?

Like a mentioned earlier: Keep your CV clear, concise, and visually appealing. Include a clean photo, your educational background, and what you want to learn during your internship. Highlight relevant experience but avoid unnecessary details.

A cover letter is only needed if there’s something extra you want to mention that doesn’t fit in the CV. Often, a short and engaging message in your email can replace a cover letter entirely, saving time for everyone.

However, having a portfolio is essential for a digital marketing internship. If you don’t have any previous work, create something! Use Canva to design social media posts or prototype a website. Your portfolio can also include TikTok videos you’ve made, photos you’ve taken, or content you created for a previous internship. The goal is to showcase your creativity and skills – think outside the box!

Have more questions about LIA / Internships in digital marketing?

1. Follow us on LinkedIn, Instagram, Facebook , and now we also have TikTok!

2. Want to have your LIA/Internship at TeQflo? Then visit our LIA/Internship site.

3. Want to connect on Linkedin and ask questions directly to me? You'll find me here. 

Have a great day 🌟🌟

/ Sofia Johansson - Digital Growth Marketing Specialist 🥰