What is sensory marketing and why is it so important for us marketers to understand? There is a lot written about it right now and it is trending on social media, but I believe that it is not just a trend, but it is a powerful strategy that should be included in our daily marketing. Sensory marketing uses our five senses to create deeper customer experiences. And in a digitalized world, this is becoming increasingly important for creating genuine bonds with customers. Let's dive deeper into sensory marketing!
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We humans experience and are driven by emotions, we are simply sensory beings. Our senses drive how we perceive the world and make decisions. That is why sensory marketing is so important! Sensory marketing can take advantage of this by creating experiences that engage the customer's sight, hearing, taste, smell and touch. And by playing on these senses, brands can create memorable and emotionally charged experiences that sell more and strengthen customer loyalty.
As our digital world evolves, sensory marketing is becoming increasingly sophisticated. For example, through VR, AR and advanced haptic technology, there are opportunities to create digital experiences that feel real. And thanks to AI and the speed at which it is developing, AI can be used to personalize sounds and even scents, creating tailored experiences for each customer. D2C brands can benefit greatly from this through packaging, audio to social media, sending scent samples, etc.
Absolutely the most important thing to consider when trying out sensory marketing: Think about all five senses!
Do you have more questions about sensory marketing?
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Have a great day! 🌟🌟
/ Sofia Johansson - Digital Growth Marketing Specialist 🥰