TikTok playbook for small businesses: Your ultimate marketing guide

If you're like me, you love TikTok and want to learn everything about this social media app. Or maybe you're not that familiar but feel you need to learn about TikTok, even though it feels overwhelming. Regardless of who you are, this blog post is for you! TikTok has released a new marketing guide specifically for small and medium-sized businesses (SMBs) that can help you maximize your TikTok efforts.

The 19-page guide covers all aspects of TikTok marketing with tips and advice to guide you. In this blog post, I will take a look at some of the key points, and you can download the guide at the end.

Content:

1. Tiktok guide

2. Tiktok Pixel

3. Tiktok Custom Audiences

4. Tiktok Shopping Ads

TikTok: A platform for success

The TikTok guide goes through the various TikTok ad tools available and how you can use each to your advantage.

From In-Feed Ads to Branded Hashtag Challenges, there are several ways to engage your target audience and increase your reach.

Glow up with TikTok Pixel

Whether your goals are increased traffic, engagement, or conversions, TikTok Pixel gives you insight into the entire user journey so you can measure ad performance and optimize your campaigns for success. Here are some details about TikTok Pixel:

• Plug in: Run your campaign for at least 7 days to maximize results.
• Heat up: Spend at least €30 per daily ad group if you’re using a mid or upper-funnel ad group, e.g., Add-to-Cart.
• Style & set: Spend at least €50 per daily ad group if you’re using a lower-funnel ad group, e.g., Complete Payment.

Glow up with Custom Audiences

Custom Audiences is an ad targeting option that lets you find users who have already engaged with your business. Upload your own client profiles or use audiences from your TikTok ads to start speaking with your ideal customers. Here are some tips on how to use it:

• Plug in: Use custom audiences to reach your tribe and retarget users who are more likely to convert.
• Heat up: Exclude certain audiences to minimize media spend waste so you can put all your efforts in the right places.
• Style & set: Widen your reach with lookalike audiences and find TikTok users who are similar to your current audience.

Glow up with TikTok Shopping Ads

Video Shopping Ads combine TikTok’s smartest ad features to maximize performance. If you sell products via TikTok, this might be for you:

• Plug in: Personalize recommendations to connect with users who are more likely to engage.
• Heat up: Utilize optimized delivery strategies to get results within your campaign timelines.
• Style & set: Streamline creative processes with dynamic product landing pages and creative automation.

Plan your TikTok-strategy

The guide also includes an example of how you can plan your TikTok content. A well-thought-out content plan helps you stay organized and consistent, which is key to success on TikTok.

Many of these tips you may have heard or read before, but there are some useful pointers that can help you get your TikTok strategy on the right track and ensure you make the best use of the tools at your disposal.

If you want to dig deeper into TikTok, I recommend downloading the TikTok Playbook guide here

Do you want to learn more about marketing and TikTok?

If you want to make TikTok a focus this year, it's worth considering. TikTok offers a unique opportunity to reach a wide and engaged audience, and with the right strategy, your business can truly benefit from this platform.

My advice:

1. Follow us on social media. We post updates on LinkedIn, Instagram, and Facebook when we have a new blog post. You can also get valuable tips and learn something new from other posts we share on social media, so you lose nothing by following us!

2. If you want additional knowledge about marketing, maybe even a little help on how to start your marketing journey, don't hesitate to contact us!

3. Want to connect on LinkedIn? You can find me here! I'm here to support you and want to help you through this exciting new marketing journey! Let's do this! 🌟🌟

/ Sofia Johansson - Digital Growth Marketing Specialist 🥰