Struggling to understand the basics of SEO? In 2024, SEO is more than just keywords!
TeQflo's strategy focuses on the evolving landscape, diving deep into social search optimization, steering clear of link spam penalties, and mastering website on-page elements. This comprehensive guide will equip you with the knowledge to dominate social media searches, build high-quality links, and optimize your website for both search engines and user experience.
Get ready to unlock the secrets of modern SEO and take your online presence to the next level!
Content:
First, let's explain SEO a bit first. In today's digital world, imagine your website as a store on a busy street. If no one knows it exists, it'll be hard to attract customers. That's where Search Engine Optimization (SEO) comes in. It's like putting up eye-catching signs that draw people in. Online, it's what boosts your website's ranking on Google searches. Good SEO ensures your site appears at the top, driving organic traffic and boosting brand awareness. SEO revolves around assisting search engines in comprehending your content and aiding users in discovering your website, ultimately influencing their decision on whether to visit your site via a search engine.
Now that you know what SEO stands for, lets dive into TeQflo's SEO Strategy for 2024 and how you can use it for your own marketing and website.
Today, social media platforms have evolved into powerful search engines, where users actively seek information and connect with brands. Google is not the only search engine around any more. Younger generations are using Tiktok, Instagram and Youtube to find inspiration & tips. To leverage social search effectively and optimize yoru SEO on social media, you need to consider these key aspects:
You really need to understand your audience: Make sure to identify their interests, pain points, and search behaviour on each platform. If you are not sure about those things, then you are just guessing when publishing content on these platforms.
Ask questions like:
"What are your target audience interested in on each channel?"
"What are potential followers/customers searching for on each channel?"
"What are their daily concerns and challenges?"
Conduct Keyword Research: You can utilize keyword analysis tools provided by social media platforms like Tiktok & Youtube to identify popular search terms and trends. Make sure to check out Tiktok Trends for example. Also, when scrolling the app, pay attention to autocomplete suggestions when searching content, to gain insights into commonly searched phrases within your category. When you know what your target audience is searching for, select those keywords that align with your content. By dong this, you'll increase your search visibility on your social media posts.
Building backlinks is an integral part of SEO, but it's crucial to avoid practices that can attract Google's link spam penalties. If you go down this road and Google punishes you, the road back to get visits to your site is HARD, maybe even impossible. Here are a few things to avoid:
Purchasing Links: Refrain from buying backlinks, as it can harm your website's reputation. Make sure to only gain links by genuine relationship from authoritative websites that are relevant to your content.
Unnatural Link Building: Avoid excessive link exchanges or irrelevant blog comments. Like I mentioned earlier, make the link relevant for your content.
Your website's on-page elements play a significant role in SEO. Your content is what is telling Google if you are experienced, have expertise in the subject, you are showing authoritativeness and you are trustworthy. By making sure you website is optimized for search engines and user experience, make sure to work on some of these points:
Include Case Studies: This showcases your successful projects with clients to establish credibility.
Show off your statistics: Share relevant data to support your claims and enhance credibility.
Include trust signals: Display security badges like what kind of payment method you are using, include certifications and awards to build trust.
Don't forget your "About Us" page: Many people forget how important this page is. Make sure to clearly convey your company's mission, your staffs expertise and personality.
Use internal linking: Create a logical structure with relevant internal links. By doing this, you'll make sure that the visitor stays longer on your website. But only by making the links relevant to the content they are reading about.
Short and informative blog posts: Address the reader's query directly at the beginning. Don't make a long blog post only to get as many keywords in as possible. Get to the point Immediately.
Then you should:
1. Follow us on social media. We post on LinkedIn, Instagram & Facebook when we update with a new blog post. You can also get good tips and learn something new through the other posts we publish on social media, so you won't miss anything by following us!
2. If you want further knowledge about email marketing and marketing, don't hesitate to contact us!
3. Do you want to connect on Linkedin? You can find me here! I am here to support you and want to help you through this exciting new marketing journey! Let's start your marketing journey! 🌟🌟
/ Sofia Johansson - Digital Growth Marketing Specialist 🥰