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What is Sensory marketing?
Minuters läsning
What is sensory marketing and why is it so important for us marketers to understand? There is a lot written about it right now and it is trending on social media, but I believe that it is not just a trend, but it is a powerful strategy that should be included in our daily marketing. Sensory marketing uses our five senses to create deeper customer experiences. And in a digitalized world, this is becoming increasingly important for creating genuine bonds with customers. Let's dive deeper into sensory marketing!
Content:
Why sensory marketing is here to stay
We humans experience and are driven by emotions, we are simply sensory beings. Our senses drive how we perceive the world and make decisions. That is why sensory marketing is so important! Sensory marketing can take advantage of this by creating experiences that engage the customer's sight, hearing, taste, smell and touch. And by playing on these senses, brands can create memorable and emotionally charged experiences that sell more and strengthen customer loyalty.
Sensory Marketing in 2025
As our digital world evolves, sensory marketing is becoming increasingly sophisticated. For example, through VR, AR and advanced haptic technology, there are opportunities to create digital experiences that feel real. And thanks to AI and the speed at which it is developing, AI can be used to personalize sounds and even scents, creating tailored experiences for each customer. D2C brands can benefit greatly from this through packaging, audio to social media, sending scent samples, etc.
How to use sensory marketing in your business
Absolutely the most important thing to consider when trying out sensory marketing: Think about all five senses!
- How can you activate them in your customer experiences? For example, Hailey Bieber uses food in her brand Rhode to activate sensory marketing, see example here.
- Create a consistent brand experience: Use the same sensory elements across all channels.
- Use technology: Explore VR, AR and other technologies to create immersive experiences. Another example of a company using sensory marketing is Apple, see example here.
- Be ethical: Respect customers' privacy and be transparent about how you use their data.
Do you have more questions about sensory marketing?
- Follow TeQflo on LinkedIn, Instagram, Facebook and now TikTok!
- Want to connect on LinkedIn? Here you can find me, send me a DM!
Have a great day! 🌟🌟
/ Sofia Johansson - Digital Growth Marketing Specialist 🥰
