Why Businesses Should Be on TikTok: From Platform to Search Engine

As a student in Social Media Marketing, TikTok is a topic I'm passionate about, and I’d like to share why it’s so important for businesses to have a presence on the platform. TikTok has evolved from a place for entertainment and viral dance videos to a powerful channel where users search for information, learn new things, and make purchase decisions. With over 1 billion active users globally, the app has become an incredibly influential platform for businesses.

What makes TikTok particularly interesting right now is how it’s being used as a search engine – a trend that could be a game-changer for companies.

Innehåll:

1. Why businesses should be on TikTok
2. TikTok as a search engine: a new era for search
3. How to start using TikTok for your business
   
4. Conclusion: don’t miss TikTok!

1.  Why businesses should be on TikTok

If users are searching for products or services on TikTok, your business needs to be there to be visible. By creating relevant and engaging content, your business can capture the user’s attention when they’re looking for solutions or inspiration. TikTok’s algorithm prioritizes content that engages, enabling businesses to reach a wider audience than just their followers.

2. TikTok as a search engine: a new era for search

Statistics supporting the trend:
- 55% of TikTok users say they have used the platform to find product information (Search engine journal).
- 67% of users use TikTok to discover new products and services (Pew research center).

This makes TikTok a significant search platform that businesses cannot ignore.

3. How to start using TikTok for your business

1. Create educational and informative videos – Show how your product solves common problems or share tips and advice.
2. Build your brand’s personality – By being authentic and creating content that feels genuine, your business can build strong engagement.
3. Optimize for search – Use popular hashtags and relevant keywords in your videos to appear in search results.
4. Leverage TikTok’s e-commerce features – TikTok has started rolling out features that allow users to shop directly through the app. Link products directly in your videos to create a smooth shopping experience.

4. Conclusion: don’t miss TikTok!

TikTok is more than just a social platform – it has become an important search channel. For businesses that want to stay relevant in the digital landscape, it’s crucial not just to be present on TikTok, but also to tailor your marketing to the platform’s unique features and user behaviors. By creating engaging and informative content, your business can capitalize on the growing trend of TikTok as a search engine and build a strong brand on this rapidly evolving platform.

Curious to follow my journey? Stay tuned for upcoming posts where I’ll share experiences and lessons from my studies and internship!

TIPS:

1. Follow Teqflo on social media for more insights and updates. You can find us on   LinkedIn, Instagram & Facebook -don’t miss the chance to learn something new!
   
2. We are now also on TikTok! Wow 🌟🌟 Here you can find fun clips and behind-the-scenes content from our office. Follow us on TikTok today!
3. Want to connect on LinkedIn? You can find me here!

/ Terese Popov - Marketing intern at TeQflo  🩷