Pinterest Guide: How to Use the Platform for Marketing

When it comes to digital marketing, Pinterest is a hidden gem that many businesses have yet to discover. In reality, this visual search engine can be a goldmine for companies looking to reach an engaged and inspired audience. In this mini-guide, we’ll explore why Pinterest is so powerful for marketing and how you can leverage the platform to maximize your results.

Content:

1. Why Pinterest?

2. How to create effective pins

3. Advertising on Pinterest

Why Pinterest?

You might be wondering, “Why should I spend time on Pinterest when there are so many other social platforms?” Here are a few reasons why Pinterest should be part of your marketing strategy:

• Pinterest is a visual experience: Users come to Pinterest to discover new ideas and inspiration, making it the perfect platform to showcase your products or services in a creative context. It’s not just about being seen; it’s about inspiring action. ✨

• Long lifespan for content: Unlike other social media platforms where your posts can quickly get lost in the shuffle, Pins have an impressive lifespan. They can continue driving traffic and engagement long after they’re published. 📈

• The audience is ready to act: Many Pinterest users are in a buying mindset. 🤑 They’re actively searching for products and ideas to bring to life, making the platform especially valuable for e-commerce and businesses that want to turn inspiration into sales.

How to create effective pins

To make sure your Pins have the maximum impact, keep a few key things in mind:

• Use high-quality images: Visuals are everything on Pinterest. Make sure your images are high-quality and vertical, with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). Vertical images perform best because they take up more screen space, capturing users' attention. 📲

• Place your brand front and center: Your brand should always be the focal point. Avoid abstract images that don’t clearly show what you offer. People should instantly understand what your brand stands for when they see your Pin. ℹ️

• Include a logo: Always include your logo on your Pins, but be mindful of its placement—avoid the bottom right corner as it often gets covered by platform icons.

• Text overlay and optimization: Using text overlays can help your Pin stand out. 💬 Keep the text short and concise, so it’s easy to read even on mobile devices. Additionally, optimize your titles and descriptions to increase the chances of your Pin appearing in search results.

Advertising on Pinterest: What to consider

When you’re ready to start advertising on Pinterest, there are several formats and strategies that can help you achieve your goals:

• Standard ads: These are your regular Pins that you pay to promote to a broader audience. Follow the tips above to ensure they’re visually appealing and optimized for search. 📝

• Video ads: Video is a powerful tool on Pinterest. 📸 For best results, create short and engaging videos (6-15 seconds) that capture viewers' attention right away. Use text overlays to reach those who watch without sound.

• Organic content: Don’t forget to create genuinely inspiring content that your followers will want to save. Publish regularly to keep your presence active and relevant.

• Accessibility: Make sure your content is accessible to everyone by using clear fonts, inclusive language, and alt text for images. This not only makes your content more accessible but can also improve your visibility in search results. 🤟

Summary

Pinterest is more than just a place for inspiration! ✨✨ It’s a powerful marketing platform that can help you reach new customers and build your brand. By following these guidelines, you can create content that engages and converts, while taking advantage of the platform’s unique benefits.

I hope this guide has helped you and that you start your Pinterest marketing journey from now on! ✨

Want to learn more about marketing?

If you're considering making Pinterest a part of your strategy this year, it's a smart move. Pinterest offers a unique opportunity to reach an engaged and purchase-ready audience. With the right strategy, your business can truly benefit from this visually-driven platform, creating long-lasting engagement that leads to real results. TeQflo can help you kickstart your marketing journey!

TIP:

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Let's do this! 🌟🌟

/ Sofia Johansson - Digital Growth Marketing Specialist 🥰