why HubSpot is the right choice for your website

Choosing the right CMS (Content Management System) is a crucial factor when building a website. We also know it can be a major stress point (read: an enormous stress point) and Google doesn’t always make it easier to decide.

The most popular options include WordPress, Wix, Webflow or our favorite, HubSpot Content Hub. Why is that? You might wonder... what sets HubSpot apart from the rest, and why could it be the best choice for businesses looking for a scalable, secure, and efficient solution?

In this post, we’ll go through what makes HubSpot a strong alternative, especially from a technical and user-friendly perspective.

What makes HubSpot a strong CMS platform?

Fully integrated ecosystem
Unlike platforms like WordPress, where you often need third-party plugins for full functionality, HubSpot offers an all-in-one solution. The CMS is integrated with HubSpot’s CRM, analytics tools, and marketing automation, providing a smooth workflow with no need for external add-ons.

User-friendliness and flexibility
HubSpot offers a visual drag-and-drop editor that makes it easy to create and update pages without needing to code. At the same time, developers can work directly with code if custom solutions are needed.

SEO and performance optimization
HubSpot has built-in SEO tools that provide concrete recommendations on how to optimize content. The platform also includes a built-in CDN (Content Delivery Network) that improves page load times globally, a benefit compared to CMS platforms that require external optimizations for performance.

Security and hosting
One of the biggest advantages of HubSpot is that it is a cloud-based solution with built-in security. You don’t have to worry about installing and updating security plugins or managing server configurations – HubSpot handles it automatically. The platform also includes protection against DDoS attacks and SSL certificates.

Built-in analytics and optimization
HubSpot provides detailed insights into visitor behavior directly within the CMS, without needing external analytics tools. You can see which pages are performing best, where users are leaving the site, and what actions could improve conversion rates.

Responsive design and mobile optimization
All themes and modules in HubSpot are built with responsive design as standard, ensuring the website works well on both desktop, tablet, and mobile devices. For WordPress and other platforms, extra customization or external themes are often required to ensure this.

Dynamic and personalized content
With HubSpot’s smart content modules, you can tailor content based on the visitor’s previous interactions, which is a powerful feature for businesses looking to offer a more relevant and engaging experience.

Comparison with other CMS platforms

User-friendliness
HubSpot CMS Hub: Simple drag-and-drop editor with the option to code if needed.
WordPress: Often requires customization and plugins for full functionality.
Wix: Easy to use but limited in flexibility.
Webflow: Very design-focused but requires technical knowledge.

Security
HubSpot CMS Hub: Built-in security, SSL, and DDoS protection.
WordPress: Requires manual updates and security plugins.
Wix: Basic security features.
Webflow: Requires external security measures depending on hosting.

SEO tools
HubSpot CMS Hub: Built-in SEO recommendations and optimization features.
WordPress: Requires SEO plugins for best results.
Wix: Basic SEO support.
Webflow: Good SEO options but requires manual adjustments.

Integrations
HubSpot CMS Hub: Fully integrated with CRM, email marketing, and automation.
WordPress: Requires plugins and third-party tools for integrations.
Wix: Limited integrations.
Webflow: API options but not as comprehensive as HubSpot.

Hosting and performance
HubSpot CMS Hub: Cloud-based solution with optimized performance.
WordPress: Dependent on web hosting and self-optimization.
Wix: Good performance but limited flexibility.
Webflow: Good performance but requires manual optimization.

Summary

HubSpot is a strong CMS platform for businesses looking for a secure, fast, and user-friendly solution without the need to manage external plugins and servers. Its built-in analytics tools, SEO features, and personalization make it an excellent choice for businesses wanting to optimize their website for better conversions and customer experiences.

However, it’s important to consider your needs and budget before choosing a CMS. If you need full control over code and hosting, WordPress or Webflow may be better options, while HubSpot is ideal for businesses seeking a stable, integrated solution with minimal technical maintenance.

By understanding the differences between various CMS platforms, you can choose the solution that best supports your business’s digital strategy. Contact us and we can help you navigate the CMS warehouse!

/ Maia Torell